Communities Mobilizing for Change on Alcohol (Dorchester) Annual

Program Summary

Community organizing approach to implement change in community attitudes and local institutional policies relative to underage drinking.

Target Population

Teens, parents, general community. Alcohol compliance checks and new policies impact sales to the entire community. Advertising and social marketing target the entire community through billboards, newspaper ads and ads in school programs and banners.

Governor's Strategic Goal

Measures

DOCO

How much: # of alcohol sales compliance checks - (Annual)

FY 2015

103

212%

DOCO

How much: # of under 21 alcohol citations - (Annual)

FY 2015

-92%

DOCO

How much: # of under 21 alcohol DUI arreast - (Annual)

FY 2015

DOCO

How much: # of new written policies/ordinances implemented to change the local environment in a way that makes it more difficult for young people to obtain alcohol and makes underage drinking less acceptable - (Annual)

FY 2015

-50%

DOCO

How much: # of advertising/social marketing strategies implemented targeting underage drinking. - (Annual)

FY 2015

-20%

DOCO

How Well: # of licensed merchants in Dorchester County who were included in at least two alcohol sales compliance checks. - (Annual)

FY 2015

114%

DOCO

How well: % of licensed merchants in Dorchester County who were included in at least two alcohol sales compliance checks. - (Annual)

FY 2015

85%

47%

DOCO

How well: # of retail alcohol establishments that were in compliance for not selliing alcohol to underage youth after receiving a warning. - (Annual)

FY 2015

820%

DOCO

How well: % of retail alcohol establishments that were in compliance for not selling alcohol to underage youth afer receiving a warning. - (Annual)

FY 2015

98%

23%

DOCO

# of licensed merchants cited during a compliance check that receive sanction/fine from court and/or liquor board - (Annual)

FY 2015

DOCO

% of licensed merchants cited during a compliance check that receive sanction/fine from court and/or liquor board. - (Annual)

FY 2015

100%

DOCO

Better off: #of retail establishments showing increased comliance over first round of checks - (Annual)

FY 2015

-50%

DOCO

Better Off: % of retail establishments showing increased compliance over first round of checks - (Annual)

FY 2015

85%

183%

DOCO

Better off: # incresase in the number of alcohol related citations issues to youth - (Annual)

FY 2015

200%

DOCO

Better Off: % increase in the number of alcohol related citations issued to youth - (Annual)

FY 2015

30%

2900%

DOCO

Better off: # of restaurants showing increased compliance over the first round of checks - (Annual)

FY 2015

DOCO

Better off: % of restaurants showing increased compliance over the first round of checks. - (Annual)

FY 2015

100%

567%

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